If your event/tourism business in in Ireland and you don’t already have the capability to accept bookings or sell tickets online, then you might be interested in the Online Trading Voucher scheme. This is effectively a grant of up to €2,500 in value (or 50% of eligible expenditure, whichever is the lesser) aimed at improving the e-commerce capability of Irish businesses. It is being administered by the Local Enterprise Offices.
There are rules about what businesses are eligible to apply and what the vouchers can and cannot be spent on Online Trading Voucher Scheme.
Two things to say about this:
- If you want to apply for this grant, you need to use the above links to find your Local Enterprise Office (LEO) and find out when their application deadline is. We have seen dates around 12th and 15th of May, so there is not a lot of time.
- The Booking Craft Online Event Booking Engine and Ticketing System is the type of system which this Online Voucher Scheme would cover. So contact us without delay if you want to set up or improve your business’s online/digital capability in this area. We feel we must point out, however, that the cost of setting up Booking Craft for your event/tourism business is so low that you probably wouldn’t bother applying for the Online Trading Voucher if all you want to do is add it on to your existing website.
One pub owner has taken a brave decision: To open a pub so different to all the others in three big ways:
- It will sell only craft beers
- No TV screens
- No live music
The Beer Market in High Street, Dublin (near Christ Church Cathedral) will open next week. It will be the first pub of its kind in Ireland. It is almost unheard of for pubs not to stock the beers and stouts of the major brewing companies. It is clear that this particular pub is focusing on the growing interest in, and demand for, Craft Beers.
As reported in The Irish Times, The Beer Market pub is owned by Galway Bay Brewery which has ten other pubs in Dublin and Galway. These other pubs also sell craft beers, but together with the beers and stouts of the giant brewing concerns. They obviously feel that the demand for craft beers has reached a level where they can open a pub selling only such beers. It is not the first controversial decision this business has taken. When it opened its Against the Grain pub in 2010, it was one of the first in Dublin not to sell Guinness. So they have some form in the pro-craft beer niche.
Of course there are so many craft beers (in comparison to the number of leading brands) that it is impossible to have a branded tap in the bar for all of them. Bar counter space simply wouldn’t allow it. Instead, the plan is to use numbered taps, with craft beers being rotated. This will also encourage customers to come back again another day to sample more craft beer types.
This is definitely good news for the small craft brewers. In business, the small player struggles in a marketplace dominated by the well-established corporations who have massive marketing and advertising budgets and a huge market share. I always shout “Hurray” when the small player gets a win. It’s classic David versus Golliath. It offers a great channel to market, a market of craft beer drinkers.
It will be very interesting to see if this focus will serve both as a means of market differentiation and attracting locals and visiting tourists interested in craft beers to their doors. Specialization is a way for any business to stand out in a busy marketplace. We wish them well.
The Internet is now how people plan their holidays. They use it to research destinations, activities, tours, accommodation, places to eat, entertainment etc. If you operate in the event or tourism space, then you need to have a strong Internet presence. You need to have a website describing what you offer, with lots of convincing copy, attractive images and some videos. In addition you need to be able to take bookings online 24×7, so that visitors can make and pay for bookings while on your website. Your website and booking form have to look good and be usable to visitors using desktop computers, laptops, tablets and mobile devices (smart-phones). If visitors find your website too slow or difficult to use, they will simply go elsewhere. There is plenty of choice for them.
Online Booking System
You know how difficult and expensive it can be to get new business, so when a visitor comes to your website when planning their holiday, they are, as some would call it, a hot prospect. You need to do all that you can to show them what they need to see in order to become a customer, that is, to make a booking with you. If all you offer in the way of booking is an e-mail address, phone number or contact form, then you are not doing all you can to close the deal. If the customer wants to tick the box on their trip planning sheet “book tour” and they can’t complete it fully when they want to, which could be very late at night, they can simply go to a different tour company’s website and do it. The good news is that with the Booking Craft online booking engine and ticketing system, you can easily accept bookings on your website. In fact you can turn almost any web page into a booking engine for your activities, tours, events etc.
Don’t fall down on this hurdle. Get the Booking Craft online booking engine and ticketing system working for you. It is not expensive, it is easy to configure and even easier for your visitors to use to place and pay for a booking. For more see www.bookingcraft.com.